Sony Group is preparing to launch a Bitcoin and crypto exchange in Japan after acquiring Amber Group’s subsidiary, Amber Japan. The developed exchange will be called S.BLOX and aims to improve Sony’s presence in the Bitcoin and crypto space.
JUST IN: 🇯🇵 Sony to launch $103 billion #Bitcoin and crypto exchange. pic.twitter.com/wUAE1l8eq5
– Bitcoin Magazine (@BitcoinMagazine) July 1, 2024
Sony bought Amber Japan in 2023 through its subsidiary Quetta Web. Amber Japan was originally known as DeCurret before Singapore-based Amber Group took over the Japanese exchange in 2022.
Sony has renamed its acquired exchange as S.BLOX and plans to improve the user interface and mobile application significantly. The exact launch date remains unknown.
This move shows Sony’s growth in Bitcoin and crypto. By using the Amber Japan exchange, Sony can take advantage of brand recognition and global reach to promote the adoption of its future Bitcoin and crypto offerings.
Japan has emerged as the leading Bitcoin market due to effective regulation and high consumer awareness. This makes it an ideal place for Sony to roll out and expand services.
Big companies like Sony are accepting Bitcoin and the crypto signal is a general push. Sony’s previous acquisitions of companies like CBS Records and Columbia Pictures transformed it from an electronics company into a global media titan. Its recent discovery could spark a similar revolution in Bitcoin.
