Esports World Cup Announces Amazon as Official Ecommerce Partner to Establish Exclusive Sports Hub

The Online Hub on Amazon.sa and Amazon.ae will bring Live Esports streaming with Amazon Ads integration with Twitch streaming in KSA and great discounts and deals for customers.

The Esports World Cup Foundation (“EWCF”) and Amazon have announced a new partnership for the Esports World Cup (“EWC”), the world’s largest esports festival to be held this summer in Riyadh, Saudi Arabia. As the official ecommerce partner of the EWC, Amazon will launch the Esports World Cup Hub, a dedicated online space that allows sports enthusiasts across the Middle East and North Africa (“MENA”) to follow all the EWC action live via amazon.sa and amazon .ae landing pages.

Amazon Center will host the official EWC Twitch stream for audiences to tune in to their favorite sports venues throughout the entire EWC from 3 July – 25 August 2024. In celebration of EWC, Amazon has provided esports fans in the MENA region with more ways to connect. and favorite athletes and clubs. EWC fans who purchase certain Esports World Cup tickets will receive an Amazon discount coupon with their purchase to enjoy additional discounts when purchasing gaming devices and accessories at amazon.sa. The partnership will bring the EWC experience closer to local sports fans and new game audiences by consolidating online sales and live streaming into one central hub on amazon.sa and amazon.ae.

“Partnering with Amazon is a milestone for the Esports World Cup,” said Mohammed Al Nimer, Marketing Director, Esports World Cup Foundation. “Together, we are creating an unparalleled experience for sports fans, combining the excitement of live sports with the convenience of online shopping. Like EWCF, Amazon understands the value of sports as next-generation entertainment for viewers in the MENA region and beyond. I am delighted that local players will have a dedicated online space to connect with the Esports World Cup and watch this historic event unfold in Riyadh.”

Commenting on the partnership, Abdo Chlala, Country Manager, Amazon Saudi Arabia, said: “We are proud to partner with EWCF as the Main Partner and Official e-commerce Partner of the Esports World Cup, to bring customers across the region integrated sports. online shopping experience. As part of this partnership, we make this accessible to all customers through amazon.sa and amazon.ae to enjoy watching their favorite athletes in the Esports World Cup, while buying the best deals on popular consumer electronics, games. accessories, and video game products.”

Starting July 1, Alexa customers in Saudi Arabia can enjoy an engaging experience with quizzes and get the latest EWC updates by asking “Alexa, start the Esports World Cup.” Fans across Saudi Arabia, UAE and Egypt will have access to exclusive gaming deals on amazon.sa, amazon.ae, and amazon.eg from July 3 – October 31.

In addition to the regional partnership, Amazon Ads strengthened its partnership with EWCF to increase engagement and viewership among Esports fans across the United States and Europe. Commenting on this, Rayan Karaky, Managing Director, EMEA & South East Asia at Amazon Ads said: “Creating a unique experience that allows fans of the world of Esports to enjoy and engage with this historic event is an exciting task. EWC relies on Amazon Ads to provide an international strategy to connect fans through Twitch, broadcast TV, audio ads and custom solutions, creating eight weeks of unmissable Esports action.”

Kicking off on July 3, the Esports World Cup will transform Riyadh into a hub of esports fandom and gaming culture. Located at Boulevard City, fans can watch their favorite athletes and clubs compete in 22 sports for a share of more than $60 million in life-changing prize money – the largest prize pool in sports history. In eight weeks, the Esports World Cup will also feature festival events that include multi-sport games, community competitions, pop culture celebrations, international experiences, and more.

For more information on the Esports World Cup, visit www.esportsworldcup.com, and follow upcoming Esports World Cup game announcements on X (formerly Twitter). To enjoy savings and various deals on gaming products, visit amazon.sa, amazon.ae or amazon.eg.