Sony Music teams up with India’s Maddock Films to produce hit singles, pop singles

The Indian music market is one of the fastest growing in the world, and Sony Music Group has not been remiss in capitalizing on that growth.

In what is just the latest in a series of recent partnerships, Sony Music Entertainment (SME) India partnered with a Mumbai-based film production company and web series Maddock’s films producing music projects including film songs and indie pop songs.

Supporting the new collaboration will be the soundtrack of the upcoming Hindi film Chhavastarring Vicky Kaushal and Rashmika Mandanna and featuring music by AR Rahman.

Sony and Maddock also announced plans for drama songs Dealer featuring Ibrahim Ali Khan, and Ikkis starring Agastya Nanda with music by Sachin-Jigar.

The collaboration will also work on the songs of Luka Chhupi 2, Sector 36 starring Vikrant Massey, Sarvagunn Sampan and Vaani Kapoor, as well Rumi Ki Sharafatstarring Radhika Madan.

“This partnership embodies our vision of creating new ways for our artists to connect with audiences,” said the Managing Director of SME India. Vinit Thakkar said the statement.

“Film and music are powerful forms of storytelling, and by combining our music expertise with Maddock Films’ cinematic vision, we are confident in delivering an impactful and unforgettable experience.”

“Film and music are powerful forms of storytelling, and by combining our music expertise with Maddock Films’ cinematic vision, we are confident in delivering an impactful and unforgettable experience.”

Vinit Thakkar, Sony Music Entertainment India

“Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most important musical collaboration to date,” Maddock Films Founder. Dinesh Vijan added.

“Over the next two years, we are committed to building the strongest and most successful music partnership in the industry.”

The partnership comes just weeks after Sony Music Entertainment entered into a global joint venture with the Los Angeles-based label. D36focusing on South Asian and South Asian music.

It follows that SMEs have launched a joint venture with Sony India Pictures in 2022 he called Sony Entertainment Talent Ventures India (SETVI), an entertainment company focused on creating a “media talent business in India.”

Sony’s publishing arm has also been active in the region, signing a global publishing deal last year with an Indian company. Music Tipsbehind some of the biggest Bollywood blockbusters of the 90s and 2000s.

Sony Music Publishing they also signed a deal last year with an Indian label Big Bang Musicwhere SMP manages and promotes Big Bang’s songs worldwide.

“We are committed to building strong and successful music partnerships in the industry.”

Dinesh Vijan, Maddock Films

Sony’s expansion into the Indian music market comes amid a phenomenal growth in music consumption in India, and the consumption of Indian music worldwide.

According to the latest IFPI annual report, India recorded 15.3% music revenue growth in 2023, making it the 14th largest market in the world.

In a report earlier this year, Spotify he said that the use of Indian music in his field has increased by 2,000% between 2018 and 2023.

And while the Indian music market remains much smaller than that of the US, in terms of consumption, it could soon become larger. Data from Luminate shows that, if current growth trends continue, India could overtake the US as the largest music streaming market by volume as soon as this year.Music Business Worldwide