TPG buys stake in Untitled Entertainment from Boat Rocker as it launches new talent management firm

Global alternative asset management company TPG has announced the creation of a new company focused on talent management, representation, and related businesses.

The new entity will “acquire, invest in, and build a diversified global business focused on talent management, representation, and adjacent verticals,” TPG said on Friday (June 28).

The new business will make its first investment It has no title Entertainment, a Hollywood talent management company with a 25-year track record, specializing in all areas of the industry including film, TV, theater, fashion, digital media, and music. Untitled is currently majority owned by Boat Rocker Media.

According to news reports, TPG is paying CAD $51.6 million ($37.6 million) of Boat Rocker’s stake in Untitled, and 8.8% of the common stock in the new company.

TPG named it Michel Pratteformer President of Boat Rocker Media, to lead a newly established company, aside Eric Taitzformer EVP of Business Development and Strategy at Boat Rocker, who will serve as Chief Operating Officer.

“As the broader entertainment industry continues to evolve, the complex landscape means more opportunities than ever for ambitious talent and their representatives,” said Pratte.

“As the wider entertainment industry continues to evolve, a more complex environment means more opportunities than ever for ambitious talent and their representatives.”

Michel PratteBoat Rocker Media

TPG has a history of investing in the leisure industry, holdings in companies such as Creative Artists Agency (CAA), Spotify, Musixmatch, Fandom, and more. The new venture reflects TPG’s growing interest in the talent management sector.

Following an investment in Untitled Entertainment, Founding Partners, Jason Weinberg again Stephanie Simon, will each invest a “significant financial interest” in the new venture alongside Boat Rocker, Untitled’s current majority owner. Weinberg and Simon will remain Co-CEOs and non-title managing partners.

“This new company will empower Untitled and its future group of talent-focused businesses to leverage the unique talents of diverse clients on their journey to achieve their highest career aspirations,” added Pratte.

“I look forward to building this Company with TPG, continuing my fifteen-year relationship with Boat Rocker, and working closely with Jason, Stephanie, Untitled Partners Evan Hainey, Elise Konialian, Jennifer Levine, Jason Newman, Alissa Vradenburg, and the team all without a title.”

“The TPG and Boat Rocker teams share our belief that quality offerings are the future of talent management and together, we are focused on building a management and representation business with enhanced services for managers and their clients.”

Jason Weinberg again Stephanie SimonUntitled Entertainment

“The TPG and Boat Rocker teams share our belief that high-quality offerings are the future of talent management and together, we are focused on building a management and representation business with enhanced resources for managers and their clients,” said Weinberg and Simon.

“With an extensive network of relationships, shared services departments, better client management tools, and new ways to collaborate, this partnership ushers in a new chapter for Untitled while maintaining the culture and mission that has guided us for years. We are excited to build on the strong momentum of Untitled and the many opportunities ahead.”

TPG’s mid-market and growth equity platform The growth of TPG supports investment.

Jacqui HawwaBusiness Unit Partner at TPG Growth, said: “We see an opportunity to use TPG’s long experience in collaboration with leading players in the space to create a talent representation company with the resources and capabilities to benefit managers and the talent they employ.

“Untitled has a strong reputation in the entertainment industry and an impressive client list. Their team is an ideal startup partner and we see a significant opportunity to scale the Company and ultimately collaborate across multiple complementary talents for the next investment. Together with Michel, Jason, and Stephanie we have the right team to build an industry leading company. “

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