Twitch streaming giants reportedly “investigating” the promotion and legality of Counter-Strike 2 gambling this week after an in-depth report revealed that sponsors of this gambling site are violating Twitch’s advertising rules.
Skin gambling sponsorships have been banned on Twitch since 2023 according to the site’s community guidelines, but a six-month investigation by financial and investment news site Barron’s found over a hundred of the most-watched CS2 videos being sponsored by skin gambling sites. In response, a Twitch spokesperson told Barron’s that they are “looking into the examples you provided.”
This happened half a year ago, but to this day, some streamers highlighted by Barron’s as examples to Twitch are still active and continue to broadcast content related to skin gambling, openly advertising gambling sites. Advertising is not only limited to direct offers to streamers; some gambling sites even place ads on the platform. These ads not only reach Twitch, with Google and YouTube also criticized for their limitations on digital gambling ads.
Barron’s also reached out to some well-known Twitch streamers, who shared that they receive offers of up to $200,000 per month to promote gambling in the form of videos and streams. These numbers remain high (if not higher) as when skin gambling first came into the spotlight a decade ago with sites like CSGOLounge and after the closure of these first wave of sites.
The skin market is still very profitable, with Valve earning as much as $60 million last month according to CS2 Case Tracker – and that only includes cases opened and not third party trading or selling on the Steam market. It is clear that despite restrictions on skin gambling exposure, especially for minors, unregulated and predatory sites still find ways to market themselves to fans.
In most cases, government intervention is needed to get rid of these gambling sites, but this is done on a region-by-region basis, and considering Barron’s identified as many as 27 illegal gambling sites advertising on platforms like Google – without gambling licenses as well – these big tech platforms need to be held accountable.
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ditulis oleh Nusarina Buchori
the jakarta press
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