A hologram of Federer among the multi-billion dollar renovations of the Hall of Fame

The International Tennis Hall of Fame is launching a multi-million dollar museum conversion project at the historic site in Newport, Rhode Island.

The renovation, announced on Tuesday, will give fans a chance to interact with the modern era that preserves and enhances the history of the game. The Hall of Fame will also introduce new features and visual areas to celebrate legends and support the growth of the sport.

This will be the first museum renovation undertaken by the Hall of Fame since 2015; work includes:

• New Hall of Famers’ Gallery:The Current USTA Wing will be the Fan Gallery Hall; Each Hall of Famer will be represented by a new racquet for the inductees, reflecting their legendary place in tennis history.

• Celebration Gallery, a place that celebrates the game of tennis through the stories of its legends, for generations. The area features a new Augmented Reality Sculpture to engage fans of all ages.
• Roger Federer Hologram it will be a new focus introduced by Rolex.
• The creation of a Newport Tennis Traditions gallery, celebrating the origins of Newport tennis and a new display of permanent US Open trophies.
• The opening of a Hall of Famers’ Loungeevent space designed for hostages and guests.
• New opening Museum Retail pointed feet, souvenirs.
• A reconsideration Reception Center and new visitor exits, allowing for better visitor flow.
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Beginning with the Class of 2025 Induction, all past and future Hall of Famers will receive an actor’s racquet as a token of their greatest honor in tennis. The racquets will be displayed in the new Hall of Famers’ Gallery. In addition, as the Hall of Fame works to preserve the history of tennis as it happens, this renovation will allow a wider range of recent acquisitions from current celebrities and Hall of Famers to be displayed simultaneously.

The ITHF announced at a press conference that Advent, a Nashville-based experience design firm, has been selected to lead the renovation, after a highly competitive national RFP process.

“We are very excited to achieve this in the Hall of Fame,” said Dan Faber, CEO of the International Tennis Hall of Fame. “We want to preserve what is already there with the wonderful history of tennis but to prepare the eyes of the world to be a part of this in Newport. It’s a very good time at this point in time for who will be included in the next five years or so in tennis.”

The press conference was held in the USTA Wing of the ITHF Museum with Faber, Patrick McEnroe, President of the ITHF; and Julianna Barbieri, ITHF SVP of Content and Partnerships joined by project principals from Advent, Reese Stevens, Director of Concept Design and Mindy Ward, Director of Client Success.

“It’s an honor to be entrusted with a story like this,” said Stevens. “It was great that Advent was included in this and we still have a ways to go but we are looking forward to a grand reopening in May 2025.”

Renovations will begin in November, when the museum is closed to the public until it reopens in May 2025. The renovations are funded in part by the Tennis Forever Capital Campaign, which began in 2018.

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